Graphic/Digital Designer living and working in London, UK, with a Bachelor of Arts First Class Honours in Graphic Design.
I aim to design with a modernist approach; adopting the principles of Massimo Vignelli, interwined with typographer Erik Spiekermann and dutch experimentalist, Jurriaan Schrofer. I enjoy the meticulous and social aspects of design and type anatomy. I am inspired by ‘60—80 era of typography and design, along with the Bauhaus and De Stijl movements.
Having worked in different design disciplines, I am a strong advocate of the ’Design is One’ principle.
“Design discipline is above and beyond any style. All style requires discipline in order to be expressed .. Design is a discipline, a creative process with its own rules, controlling the consistency of its output toward its objective in the more direct and expressive way.”
— Massimo Vignelli, Vignelli Canon