TYP is an independant design practice, based in London. We are advocates of Vignelli's 'Design is One' principle.
What makes us different from the rest is that we're a small team that believe in a holistic and integrated approach to design.
"Design discipline is above and beyond any style. All style requires discipline in order to be expressed .. Design is a discipline, a creative process with its own rules, controlling the consistency of its output toward its objective in the more direct and expressive way.”
— Massimo Vignelli, Vignelli Canon